Responsive typography – tips and best practices

Responsive Typography – Tips and Best Practices

Typography is an essential part of web design. It can be used to communicate messages, evoke emotions, and create a visual hierarchy on a website. The way typography is displayed on a website can also affect its overall usability and functionality. With the increasing number of devices and screen sizes, it's essential to ensure that typography on a website is responsive.

What is Responsive Typography?

Responsive typography refers to the practice of designing typography that adjusts to different screen sizes and devices. This means that the font size, line-height, and spacing of the text are optimized for the specific device the website is being viewed on. A well-designed responsive typography system can improve the readability and usability of a website on any device.

Best Practices for Responsive Typography

  • Use a base font size: Define a font size for the body of the text that works well on most devices, usually around 16px. This base font size will be the starting point for all other font sizes on the website.
  • Scale font sizes proportionally: Use proportional scaling to increase or decrease font sizes based on the screen size. This will ensure that the typography looks balanced on all devices.
  • Use a relative unit for font sizes: Use relative units like ems, rems, or percentages instead of pixels. This will allow the font size to adjust depending on the user's font size preference or the device they are using.
  • Choose legible fonts: Use fonts that are easy to read on all devices and screen sizes. Sans-serif fonts like Open Sans and Roboto are popular choices for responsive typography.
  • Use line-height for better legibility: Use a line-height that is proportional to the font size. Aim for a line-height of 1.5 to 1.75 for body text and increase the line-height for larger font sizes.
  • Optimize line length: Keep the line length of the text to a reasonable width for optimal reading. The ideal line length is around 50-75 characters per line.

Tips for Implementing Responsive Typography

  • Use media queries: Use media queries to adjust font sizes and spacing based on the screen size. This will ensure that typography looks good on all devices.
  • Test typography on different devices: Test the typography on different devices to ensure that it looks good and is easy to read on all screen sizes. This will give you a better understanding of how the typography system works on different devices.
  • Consider accessibility: Use a contrast checker to ensure that the text is readable on all devices. Aim for a contrast ratio of at least 4.5:1 for body text and 3:1 for larger text. Also, ensure that the typography is accessible for users with visual impairments by using alternative text or assistive technology.
  • Make use of typography tools: Use typography tools like Google Fonts, Typekit, or Font Squirrel to find and use web-friendly fonts that are optimized for screens.
  • Experiment with font pairings: Experiment with font pairings to create a visually appealing and readable typography system. Use fonts that complement each other and create a visual hierarchy on the website.


Responsive typography is becoming more important as the number of devices and screen sizes increases. By following best practices like using a base font size, scaling proportionally, and choosing legible fonts, you can create a responsive typography system that will improve the readability and usability of your website on any device. Remember to test your typography on different devices, ensure accessibility, and experiment with font pairings to create an effective typography system.