Rounded Shapes: The Newest Trend in Web Design


Web design trends are constantly evolving, and one of the newest trends that has taken the industry by storm is the use of rounded shapes. From buttons and icons to entire page designs, rounded shapes have become a go-to choice for web designers looking to create a more modern and friendly look and feel. In this article, we'll explore why rounded shapes are becoming so popular and how you can incorporate them into your own web designs.

The Psychology of Rounded Shapes

It's no secret that the design of a website has a significant impact on how users perceive it. Rounded shapes, in particular, can have a powerful effect on the user experience. Research has shown that people tend to associate rounded shapes with friendliness, playfulness, and approachability. This is in contrast to angular shapes, which are often seen as more serious, harsh, and rigid. When it comes to web design, this means that using rounded shapes can help create a more welcoming and inviting atmosphere. This is especially important for businesses and brands that want to connect with their audience on a deeper level. A website that feels warm and approachable is more likely to encourage users to stick around, engage with the content, and ultimately convert into customers.

Implementing Rounded Shapes

So how can you incorporate rounded shapes into your web designs? One of the simplest ways is to use rounded buttons and icons. This is a popular technique that can add a touch of whimsy and personality to your design. Rounded buttons are also easier on the eyes and more inviting to click on. Another way to use rounded shapes is to incorporate them into your page layouts. For example, you might use a rounded shape as a background element or as a way to frame a particular section of your page. This can help draw the user's attention to important content and create a more cohesive visual design. Finally, you might consider using rounded shapes in your typography. Rounded fonts can add a touch of playfulness and youthfulness to your design, while still being legible and professional-looking. Of course, you'll want to use rounded fonts sparingly and only in places where they make sense.

Examples of Rounded Shapes in Web Design

To give you a better idea of how rounded shapes can be used in web design, let's take a look at some examples from around the web. One website that uses rounded shapes particularly well is Dropbox. The company's homepage features a series of soft, rounded illustrations that give the site a warm and friendly feel. The buttons and icons on the page are also rounded, further reinforcing the approachable vibe. Another example is the website for the coffee company Blue Bottle. The site uses a series of overlapping circles as a background element, which helps add depth and visual interest to the design. The rounded shapes also help tie together the overall aesthetic of the site, which features whimsical illustrations and playful typography.


Rounded shapes are quickly becoming one of the most popular web design trends. From buttons and icons to page layouts and typography, rounded shapes can be used in a variety of ways to create a more modern and friendly look and feel. By incorporating rounded shapes into your own designs, you can help create a warm and inviting atmosphere that encourages users to engage with your content and ultimately convert into customers.