Navigation Colors: How to Choose the Right Ones


In web design, choosing the right color scheme can make or break the user experience. One aspect of color selection that is often overlooked is navigation colors. Navigation colors play a crucial role in guiding users through a website. In this article, we will explore how to choose the right navigation colors for your website.

Understanding Color Theory

Before we dive into specific navigation color choices, it's important to have a basic understanding of color theory. Colors have the ability to affect emotions and can convey different meanings based on cultural and personal associations. For example, the color red can evoke feelings of passion and excitement, while blue can represent calmness and trust. When selecting navigation colors, consider the emotions and meanings you want to convey to your users. Do you want your website to feel playful and energetic? Do you want it to be more subdued and professional? Your color choices should align with the overall tone and personality of your website.

Color Contrast

In addition to emotional impact, it's important to consider color contrast when selecting navigation colors. Contrast helps ensure that navigation is easily visible and distinguishable from the rest of the page. High contrast can also improve accessibility for users with visual impairments. To achieve contrast, consider using complementary colors or making sure the navigation background color is different from the text color. For example, if your navigation background is white, use a darker text color such as black or navy.

Specific Navigation Colors to Consider

Black and White

Black and white is a classic navigation color scheme that can feel modern and sleek. It's also very easy to read and offers high contrast. White text on a black background or black text on a white background is a classic choice.

Primary Colors

Using primary colors such as red, blue, and yellow can create a playful and energetic feel. These colors are also highly recognizable and can help make navigation stand out.

Earth Tones

If your website has a more calming or natural personality, consider using earth tones such as brown, green, and tan. These colors can create a warm and inviting atmosphere.


A monochromatic color scheme uses shades of the same color for a cohesive and sophisticated look. For navigation, consider using a darker shade of the same color as the navigation background for the text.


Choosing the right navigation colors is essential for creating a positive user experience on your website. Consider the emotions and meanings you want to convey, as well as color contrast, when selecting your navigation color scheme. Whether you choose classic black and white or opt for earth tones or primary colors, the right navigation colors can help guide users through your website seamlessly.